Your LinkedIn profile is
doing you dirty.
Let's fix that.
Most profiles read like a dusty online resume nobody asked for. Yours should be a strategic engagement tool that works while you sleep — attracting clients, opportunities, and the right people.
Not sure where to start? Get a Profile Audit for $147 -->
Clients have landed jobs, speaking engagements, and consulting deals — before their profile was even finished.
Your LinkedIn profile exists.
But is it actually working?
Most profiles were thrown together and never really thought through. Here's what that looks like:
You're basically invisible
People can't find you, and when they do, nothing about your profile gives them a reason to reach out. You're leaving opportunities on the table every single day.
It reads like a boring resume
Job titles and bullet points. That's it. Your profile doesn't tell a story, doesn't show your personality, and definitely doesn't communicate why someone should hire you.
You don't know what to fix
You know something's off, but you've stared at it so long you can't see it clearly anymore. LinkedIn "tips" from the internet aren't helping either.
Crickets. Zero engagement.
You post. Nothing happens. You update your headline. Still nothing. The problem isn't your content — it's that your profile isn't set up to make people want to engage.
A DIFFERENT APPROACH
Your LinkedIn profile isn't a resume.
It's a strategic asset.
Most "LinkedIn experts" will give you a checklist. Update your headline. Add keywords. Use a professional photo. And you'll follow that checklist and still wonder why nothing changed.
"I help people turn their 2D online resume into a 3D strategic engagement."
That means starting with your goal — not the top of your profile — and building a professional narrative that takes your audience on a journey. Every section. Every piece of media. Every word. Strategic.
The result? Clarity about who you are, what you offer, and why it matters. And a profile that makes people say, "I need to reach out to this person."
THE TYPICAL LINKEDIN PROFILE
- Generic headline stuffed with keywords
- About section that reads like a cover letter
- Experience section = copy-pasted job descriptions
- Empty sections left blank "because I don't know what to put there"
- No media, no proof, no personality
- Optimized for... nothing in particular
vs.
AFTER WORKING WITH NATALIE
- Clear narrative that positions you as the obvious choice
- About section that actually sounds like you
- Every section deliberately used for maximum impact
- Media that proves your expertise and builds trust
- Optimized for AI search and the human eye
- A profile you're genuinely proud to share
REAL RESULTS
What happens when your
profile actually works for you
Job offer mid-process
"She was offered a job before we even finished her Experience section — after I required her to showcase her presentation experience the right way."
MEDICAL PROFESSIONAL, 1:1 CLIENT
Speaking gig, profile half-done
"She was selected for a professional speaking engagement. They'd checked out her LinkedIn profile to make the decision — and we weren't even done with it yet."
CONSULTANT, 1:1 CLIENT
12+ connections before she left event
"She'd attended the same annual convention for over a decade. This year — first time with a finished profile — she had a dozen connection requests and multiple leads before she even got home."
ENTREPRENEUR, 1:1 CLIENT
THE APPROACH
Why starting from the bottom
changes everything
Most people start with their headline and get stuck. Here's how we actually
build a profile that works — and why this order matters.
1
Start with the goal
Before we touch a single word of your profile, we get crystal clear on what it needs to do for you. Job search? Client attraction? Thought leadership? The goal drives every decision. Then we pull together your resources.
2
Build from the bottom up
We start with the sections most people ignore — because that's where your evidence lives. You'll be surprised how much amazing work you've already done that you're not showing off.
3
Craft your narrative
With your story clear, every section of your profile becomes part of a cohesive whole. Every section — from your Banner and Headline down — all working together to take your audience on a journey toward you.
WORK WITH NATALIE
Find the right fit for
where you are right now
Whether you want to DIY it with the best damn LinkedIn course out there, or you're ready for a fully custom 1:1 experience — there's an option for you.
MOST POPULAR • START HERE
Optimize
The self-paced video course that walks you through every single section of your LinkedIn profile
- 50+ video lessons covering every section of your LinkedIn profile
- The same framework used in $6K 1:1 sessions — at a fraction of the price
- Worksheets, templates, examples, and resources included
- Go at your own pace; implement as you go
- Optimized for both AI discovery and the human eye to get you chosen
$397 one-time
ALSO INCLUDED
Dozens of real profile examples
Worksheets and resources
Step-by-step instructions
Lifetime access
HANDS-ON • PREMIUM
The Authority Protocol
Private 1:1 sessions where we build your LinkedIn presence together — live, in real time. Your narrative, your positioning, your profile. Done right. This is the full experience.
$10,000 • 4 spots/month
GROUP FORMAT • COMING SOON
Optimize Lab
The course plus 6 weeks of live group sessions. Get your profile done with real-time feedback and accountability. The bridge between DIY and full 1:1 work.
QUICK WIN • LOW COMMITMENT
Profile Audit
A 15-minute expert video review of your LinkedIn profile. Find out exactly what's working, what's hurting you, and where to focus first — without rewriting anything yourself.
$147
FAQs
Is this just another LinkedIn checklist?
Not a chance. Checklists tell you what to do but not why — so you make the updates and still wonder why nothing changed. This is a strategic framework that starts with your goal and builds your professional narrative from the ground up. Every section, every word, every piece of media is deliberately chosen. You walk away with a profile that sounds like you and works like a business development tool.
Who is this actually for?
Consultants, executives, founders, and career professionals who know their LinkedIn profile isn't doing them justice. Even students and recent graduates are benefiting.
If you've ever felt embarrassed to share your LinkedIn link, struggled to explain what you do, or wondered why you're not getting more traction — this is for you. If you're already thrilled with your profile and drowning in inbound opportunities, you probably don't need me.
Where should I start?
Depends on how you work best.
If you want to move at your own pace, start with Optimize — the self-paced course that walks you through every single section of your profile.
If you want it done with you privately and you're ready to invest in the full experience, apply for The Authority Protocol.
Not sure which fits? Get a Profile Audit first — 15 minutes and you'll know exactly where you stand and what to fix.
How fast will I see results?
Faster than you'd expect. Clients regularly see results — job offers, speaking invitations, inbound messages — before their profile is even finished. That's not a fluke. When your positioning is right, the right people notice immediately. You don't need a finished profile to start seeing traction. You need the right sections done well.
An important caveat: Networking is not a passive activity, and your results will be significantly better if you keep that up, both on and off LinkedIn. The difference is that your audience is much more like to act on your efforts when your professional narrative is clear. One of the examples I shared above — the one who attended an annual convention and came home to more than a dozen new connections and several opportunities — still has less than 400 connections. She's rarely on LinkedIn.
Do I need a huge following for this to work?
No. This has nothing to do with follower counts, posting schedules, or going viral. It's about making sure that when the right person lands on your profile — a potential client, employer, or collaborator — they see exactly what they need to see to reach out. That works whether you have 200 connections or 20,000.
That person I mention above who got a speaking gig over several others in her industry? She has fewer than 400 connections. Her profile closed the deal that she applied for. The other person who came home to 12+ connections and several new opportunities? Also fewer than 400 connections AND she's rarely online. (She owns a bricks-and-mortar business.)
Natalie Berthe, MBA, MA
LinkedIn Strategist & Author
YOUR GUIDE
Hi, I'm Natalie.
And I'm a little obsessed with LinkedIn.
I started helping people with their LinkedIn profiles because, frankly, most of them are just awful. Not because people are lazy or don't care — but because nobody ever taught us how to actually use LinkedIn strategically.
What I discovered working 1:1 with consultants, executives, and career professionals is that updating a LinkedIn profile isn't the real work. The real work is figuring out your professional narrative — who you are, what you do, why it matters, and how to communicate that in a way that makes the right people want to reach out.
I don't just tell you what to do. I explain the purpose and the leverage. And then I show you exactly what to do.
That's why my approach is different. We start with your goal, build from the bottom of your profile up (yes, really), and every single decision is strategic. No guesswork. No generic checklists. No one-size-fits-all nonsense.
My clients leave with clarity, a killer profile, and that very specific feeling of: "Holy sh*t, this is actually me." And then the opportunities start showing up — sometimes before we're even done.
Useful LinkedIn strategy,
straight to your inbox.
No inane, yawn-inducing BS. No daily email nonsense. Just practical advice on building a LinkedIn presence that actually works for you.
Love Your LinkedIn Profile
Strategic LinkedIn positioning for people who are done being invisible.
