ABOUT NATALIE BERTHE
She figured out LinkedIn
because nobody else
had done it right.
Natalie Berthe is a LinkedIn strategist, personal branding expert, and author with over 30 years of business strategy experience. She didn't set out to become a LinkedIn expert. She set out to fix a problem nobody was solving well — and couldn't stop once she started.
HOW THIS STARTED
It started with hating
her own LinkedIn profile.
"I'm a strategist by trade and a problem solver by nature. So I figured it out myself."
She did. Then she started sharing what she'd learned with clients and colleagues who had remarkable results.
Someone told her to host a masterclass. She did. Someone else told her to write a book. She did that too. People asked for 1:1 help. She provided it. Eventually she realized she was building something — a methodology, a framework, a business — and formalized it as Love Your LinkedIn Profile in 2024.
The business is new. The expertise isn't. The approach she brings to LinkedIn profiles is the same she's brought to every broken system she's ever encountered: start with the goal, understand the real problem, build something that actually works.
30+
12+
1
0
THE PATTERN
Every career has a
Red Thread.
Here's hers.
Across 30 years and more industries than most people touch in a lifetime, one thing has remained constant: Natalie Berthe walks into situations that are broken or overlooked, figures out what's actually wrong — not just what's visible on the surface — and builds something that works.
She did it with a franchise she grew into a regional coop that won Coop of the Year. She did it with a nonprofit she built from scratch that became a model for other DC public schools. She did it with a cybersecurity education company built on making the impenetrable understandable. And she does it every day with LinkedIn profiles that were technically complete but strategically empty.
She has the ability to make things that don't make sense... make sense.
That's the thread. Whether it's cybersecurity, LinkedIn strategy, or franchise operations — the skill is always the same: take the complex, find the clarity, make it work.
Franchise owner → regional coop founder
Built a regional coop that won Coop of the Year (2007) and founded an international franchisee association serving approximately 10,000 franchises worldwide.
Consultant → startup advisor
Advised startups, entrepreneurs, and small businesses on strategy and scaling. Featured as expert advisor on entrepreneur networks including GetWise and Ureeka.
Volunteer → nonprofit founder
Took on what she thought would be a simple volunteer project and built a nonprofit serving 1,000+ student-athletes at DC's largest public high school. It became a model for other DCPS schools.
LinkedIn skeptic → LinkedIn strategist
Hated her own profile, found nothing worth reading about how to fix it, figured it out herself, and built a methodology that has since helped hundreds of professionals build profiles that actually work.
Cybersecurity educator · Cybersecurity for Humans
Founded Cybersecurity for Humans — including the course Secure Your Sh*t — built on the same core skill: making something most people find impenetrable immediately understandable. Regular speaker and podcast guest on the human side of cybersecurity.
Published in Fast Company, Startups, and LinkedIn Pulse
Her writing on strategy, entrepreneurship, and professional development has been featured across major platforms.
WHAT SHE BELIEVES
On LinkedIn. On narratives. On not wasting people's time.
Natalie has opinions about LinkedIn. Strong ones. Here's what drives every decision she makes — in her methodology, her teaching, and her work with clients.
A LinkedIn profile is not a resume.
It never was. A resume is a historical document. A LinkedIn profile is a strategic engagement tool — a chance to take your audience on a deliberate journey toward you. Every section is an opportunity. Most people leave most of them unused.
Strategy first. Always.
Tips without strategy produce profiles that are technically complete but still not working. Every decision — every word, every section, every piece of media — should be driven by a clear goal. That's what separates a profile that exists from one that works.
The more successful you are, the harder it is to see your own brilliance.
What comes naturally to exceptional people feels ordinary to them. The most important work in any client engagement is helping them see what they've done clearly, often for the first time. The profile is just where that clarity lands.
No bullshit. No jargon. No generic advice.
There's too much LinkedIn advice that sounds impressive and means nothing. Natalie's approach is direct, specific, and tailored — to the person, their goals, and what actually works. She will tell you what's wrong, why it's wrong, and exactly what to do about it.
Credentials
The background
behind the work.
MBA, Management Consulting & International Business (with honors)
MA, International Communications (with honors)
Author, Love Your LinkedIn Profile
Published: Fast Company, Startups, LinkedIn Pulse, Gender Avenger
Founder, Cybersecurity for Humans · cybersec4humans.com
30+ years business strategy experience
Washington DC based · Working with clients globally
FOLLOW ALONG
More from Natalie
LinkedIn strategy videos, mini profile reviews, podcast appearances, and more across these channels.
In their words
What clients say about working with Natalie.
"I immediately noticed a 600% increase in views of my profile, a 400% connection request increase, and a near 100% connection acceptance rate. Plus prospects are scheduling cold calls on their own. That's never happened before. It's what I'd always hoped LinkedIn could be."
LE · B2B Consultant · New Zealand
"I really like the way you work. I'm really enjoying myself."
Heard repeatedly · From clients across industries
"In just one session, I learned more about how to optimize my LinkedIn profile and strategy than I have from any course I've ever taken. It's made a huge difference in my business."
ER · AI & Marketing Expert · Virginia
"I finally feel like my LinkedIn profile represents me. And it works! I've received more profile views and actual leads in just a couple of weeks than in all the years I've had a LinkedIn profile."
GG · Thought Leader · Florida
"It's incredible how much easier it feels to solicit business and network when my LinkedIn profile looks this good."
KM · Consultant · Illinois
This business stands for something.
Love Your LinkedIn Profile is built on a commitment to social justice, radical inclusivity, and the belief that human rights are for all people, without exception. Read the full values statement.
Work with Natalie
Ready to build a LinkedIn profile that actually works?
There's an option for wherever you are right now, from a quick expert audit to a fully private 1:1 engagement.
Start here · Quick win
Strategic Profile Audit
A 15-minute personal video review of your LinkedIn profile. Find out exactly what's working, what's hurting you, and where to focus first.
$147
SELF-PACED • DIY
Optimize
The complete strategic framework. 50+ videos, every section covered. Work at your own pace, implement as you go. Everything you need to build a profile that works.
$397 one-time
GROUP • DONE WITH YOU
Optimize Lab
Optimize plus 6 weeks of live group sessions. Structure, accountability, and real-time feedback while you build. The bridge between DIY and full 1:1.
$2,497
PRIVATE • 1:1
The Authority Protocol
Private 1:1 strategic positioning. We build your profile together in real time: your narrative, your positioning, your profile. The full experience. Limited to 4 clients per month.
$397 one-time
Love Your LinkedIn Profile
Strategic LinkedIn positioning for people who are done being invisible.
